Methodology

How we build foundation repair guidance.

Foundation repair content is only useful when it explains the cause, the inspection evidence, and the tradeoffs behind a repair method. This page documents how Foundation Repair Plus turns keyword research and contractor workflow knowledge into homeowner-facing guidance.

Step 1

Keyword demand

We use Google Ads keyword exports to identify homeowner questions by topic, intent, search volume, competition, and top-of-page bid.

Step 2

Repair scope

Service content is anchored to common inspection steps, warning signs, repair inclusions, and cost bands for each foundation category.

Step 3

Local adjustment

Metro pages adjust national cost ranges with local labor and soil context, then explain why the same repair can vary by region.

Step 4

Contractor handoff

Homeowners are matched with one specialist so they can get a written inspection result without a bidding-war lead marketplace.

Editorial standards

No false precision

Cost ranges are planning ranges. A final number requires an on-site inspection and written scope.

Cause before cure

Articles separate symptoms from causes so readers can ask better inspection questions.

Local caveats

Soil, weather, housing stock, and access constraints are included whenever they materially affect the repair decision.

The next methodology layer is local case-study data: before adding per-metro article fan-out, we expect real contractor stories, inspection photos, and completed-job ranges for each launch metro.

Browse the article library